He has introduced, signed and produced new talent (his own acts collaborating with him and producing music of their own during his career) including: Oaktown's 3.5.7, Common Unity, DRS, the vocal quintet Special Generation, Analise, James Greer, One Cause One Effect, DASIT (as seen on Ego Trip's The (White) Rapper Show), Teabag, Dom Kimberley, Geeman, Pleasure Ellis, B Angie B, The Stooge Playaz, Ho Frat Hoo! and Wee Wee, among others. Throughout his career, Hammer has managed his own recording business and created independent record labels such as Bust It Records, Oaktown Records, Full Blast Digital Music Group and World Hit Records. Hammer is considered a "forefather/pioneer" and innovator of pop rap (incorporating elements of freestyle music), and is the first hip hop artist to achieve diamond status for an album. Hammer has sold more than 50 million records worldwide, breaking down numerous doors for rap music and demonstrating that hip-hop had the potential for blockbuster success. His superstar-status and entertaining showmanship made him a household name and hip hop icon. Hammer is known for his flashy dance movements, choreography and Hammer pants. The discography of MC Hammer (born Stanley Kirk Burrell), or simply Hammer, an American rapper, includes hit records " U Can't Touch This", " Pray" and " 2 Legit 2 Quit".
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